Where some see door hardware, we see limitless potential—to make your home and life smarter, safer and more beautiful.
Pet Supplies Plus, the third largest pet supply retailer behind PetCo and PetSmart, wanted to change up their positioning and be more focused on why shopping at a big box store is more of a hassle. The tagline "Minus the hassle." was born and out of that came some videos that further drove home this point...with dogs!
What happens when Schlage introduces a line of keyless locks? Explosions—explosions involving keys. The dawn of a new era is here: the Keyless Era.
Working with the powerhouse in making unreal things real, Imaginary Forces helped bring this idea to life in expert fashion.
What do a sentient doormat, (moderately) unstable woman, pirate and power-hungry janitor have in common? Not much. But Schlage's line of keyless locks help make their lives slightly easier.
Elevate Design Collective is a group of 6 home accent brands, working together to lead, inspire and expand the possibilities of interior design. Designers from each of the brands have integrated a custom Pantone color, developed exclusively for ELEVATE, into a suite of products.
How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds.
In “Ex-Girlfriend,” the goal was to remind consumers that “strong” equals “safe,” which is worth a slightly higher price tag to most individuals (and definitely, to this guy).
Coupled with the "Ex-girlfriend" spot, we made numerous quick, low-budget videos to further illustrate that Schlage locks are strong. So strong they've never lost a staring contest...and much more.