Zac Neulieb
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The Beer with the Million Dollar Flavor

 
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The Beer with the Million Dollar Flavor

ART DIRECTION & DESIGN

 

Champagne Velvet, a flagship beer of Indiana back in the early 1900s, was revived by Upland Brewing Company back in 2013. Fast forward to 2016 and with the help of Upland, we relaunched CV with one of it's classic looks from its storied past. 


Staying as true to the old can design, we meticulously traced and transcribed every little detail. Coupled with the new packaging, a slew of retail pieces were made to support "The Beer with the Million Dollar Flavor."

 

PACKAGING & BRANDING PIECES

12pk and can packaging

12pk and can packaging

6pk bottle packaging

24pk stack

Brewer shirt | Back

Brewer shirt | Back

Tin tacker

Tin tacker

Brewer shirt | Front

Brewer shirt | Front

Tap handle

Tap handle

 

IN STORE

 
 

PRINT

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OUTDOOR

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