THE BEER WITH THE MILLION DOLLAR FLAVOR
ART DIRECTION & DESIGN
Champagne Velvet, a flagship beer of Indiana back in the early 1900s, was revived by Upland Brewing Company back in 2013. Fast forward to 2016 and with the help of Upland, we relaunched CV with one of it's classic looks from its storied past.
Staying as true to the old can design, we meticulously traced and transcribed every little detail. Coupled with the new packaging, a slew of retail pieces were made to support "The Beer with the Million Dollar Flavor."