Zac Neulieb
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The Beer with the Million Dollar Flavor

 
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THE BEER WITH THE MILLION DOLLAR FLAVOR

Champagne Velvet, a flagship beer of Indiana back in the early 1900s, was revived by Upland Brewing Company back in 2013. Fast forward to 2016 and with the help of Upland, we relaunched CV with one of it's classic looks from its storied past. 


Staying as true to the old can design, we meticulously traced and transcribed every little detail. Coupled with the new packaging, a slew of retail pieces were made to support "The Beer with the Million Dollar Flavor."

WRITER: Scott King

 

IN STORE

 
 

PRINT

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OUTDOOR

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BRANDING PIECES

6pk bottle packaging

 Brewer shirt | Front

Brewer shirt | Front

 Tin tacker

Tin tacker

24pk

 Brewer shirt | Back

Brewer shirt | Back

 Tap handle

Tap handle