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City of Indianapolis

BRANDING

With every new city mayor comes a waterfall of new branding. The city of Indianapolis' new Mayor, Joe Hogsett, carved out his platform around the ideals of trust, progress and courage. 

Lady Victory is such a recognizable icon when it comes to Indianapolis and for a logo that needs to resonate with an entire city: it was a no-brainer. 

The final mark is adaptable for the different departments within the organization with an editable placement for the department title.