Zac Neulieb
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Ex-Girlfriend

How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds.

In “Ex-Girlfriend,” the goal was to remind consumers that “strong” equals “safe,” which is worth a slightly higher price tag to most individuals (and definitely, to this guy).

 
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EX-GIRLFRIEND

ART DIRECTION

How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds..

In “Ex-Girlfriend,” the goal was to remind consumers that “strong” equals “safe,” which is worth a slightly higher price tag to most individuals (and definitely, to this guy).