Zac Neulieb
vlcsnap-2018-10-17-12h10m40s824.png

Minus the Hassle

 
Pet-Supplies-Plus_color-logo_b07739afa44fd85474d73386aff1972a.png
 

MINUS THE HASSLE

ART DIRECTION & DESIGN

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The "Minus the hassle" campaign was born out of that idea: shopping for pet products can-and should-be easy.

 

Small Box vs Big Box

Waiting

Oversized is Overrated

Less Searching. More Shopping.