Did I write the book? No. Not my forte. BUT, a really insightful, smart and witty guy I work with (Charlie Hopper) did. It's a book packed full of valuable information on restaurant marketing (if that's your thing).
I had the honor of designing the brand, his book cover and website. What this amounted to was locking myself in a basement and experimenting with hand-lettering in large amounts of ketchup and mustard on large amounts of white paper.
The result was a high-fructose-filled, large scale hand rendering of the title in ketchup and mustard, shot by a photographer and utilized as the cover.