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Selling Eating

Branding

Did I write the book? No. Not my forte. BUT, a really insightful, smart and witty guy I work with (Charlie Hopper) did. It's a book packed full of valuable information on restaurant marketing (if that's your thing).

I had the honor of designing the brand, his book cover and website. What this amounted to was locking myself in a basement and experimenting with hand-lettering in large amounts of ketchup and mustard on large amounts of white paper. 

The result was a high-fructose-filled, large scale hand rendering of the title in ketchup and mustard, shot by a photographer and utilized as the cover. 

I'll never look at ketchup and mustard the same. 

WRITER: Charlie Hopper