As an international social-profit organization and Clinton Global Initiative recipient dedicated to building schools in Uganda, Building Tomorrow’s ambitious are far-reaching, ambitious, and dependent on getting the word out.
Unfortunately, people (especially Millennials) don’t respond well to guilt, and resist making large contributions. But we realized that by shrinking the problem of a “Global Education Crisis” down to something much smaller and making it more tangible and real to potential benefactors, we were able to make them digest the information in a new light.
Enter Uneducate Yourself: a microsite that pulls in a user’s personal information (via Facebook) and changes the life they know to look like the life they’d have, if they never had a school to go to. It then produces a shareable infographic that users are encouraged to post to Facebook, Twitter and Instagram to spread Building Tomorrow’s message and ultimately grow its base of believers.