Zac Neulieb
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The Other Midwest

Claiming, with authority, their roots in “The Other Midwest” (not the notoriously conservative, flyover country some might associate with the location), we re-branded Upland with an exhaustive campaign, beginning with a new logo and branching out to include new packaging for eight of Upland's most popular beers. The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique.

Featured in:
Graphis (Silver winner)
INC. Magazine
Under Consideration
The Dieline
Oh Beautiful Beer

 
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THE OTHER MIDWEST

Claiming, with authority, their roots in “The Other Midwest” (not the notoriously conservative, flyover country some might associate with the location), we re-branded Upland with an exhaustive campaign, beginning with a new logo and branching out to include new packaging for eight of Upland's most popular beers. The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique.

WRITER: Scott King

Featured in:
Graphis (Silver winner)
INC. Magazine
Under Consideration
The Dieline
Oh Beautiful Beer

 
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