Unlock new levels of flavor.
When Dum-Dums asked for ideas to reach older kids, we started with what makes their classic lollipops so special: their flavors. Then we said, “How ‘bout some more?” Thus began the Flavor Vault, a lineup of curious and intriguing flavors to delight the tastebuds and imaginations. Think Spicy Pineapple, Fried Banana, even Pickle.
We worked with Spangler from concept to taste-testing and packaging to bring the new flavors to life. Then, we launched the lineup on social and kicked off the exclusive debut at Five Below stores across the nation. It’s everything kids love about Dum-Dums, taken to the next level for a new age group.
Client: Spangler Candy Company
Creative Director/Designer: Zac Neulieb
Writer: Bryan Judkins
Art Director: Baker Wright
CG Partner Company: Bluezoo
Packaging
The Flavorforms
We celebrated each flavor with a mythical mascot—complete with a backstory, custom animations, and its own taxonomical name.
Social
Supporting our organic and paid social pushes we sent custom PR boxes to influencers in key “toks”. When the social sphere got ahold of the new bag they couldn’t wait to do a taste test for their own audiences.
The site served as an intro to the product as well as our Flavorforms by introducing them in a Monster Manual format.