Make work that matters.

Zac Neulieb (nigh•lub)

Firepower for hire.

Independent Creative Director with an keen eye for craft and culture. Over my years I’ve lead teams to create work worth a damn and built brands across a wide variety of industries. From lollipops to locks and investing to ice cream, my capabilities and experiences are wide and I’m always ready for something new.

Creative Direction
Creative Strategy 

Campaign Concepting
Art Direction & Design
Branding & Identity
Packaging Design 
UI/UX Design

Type Design

Creative Direction / Art Direction / Design

HOMEMADE BRAND ICE CREAM

Creative Direction / Art Direction / Design

DUM-DUMS

Creative Direction

GAINBRIDGE

Creative Direction

DUM-DUMS

Art Direction / Design

AMERICAN STANDARD

Creative Direction / Art Direction / Design

Art Direction / Design

Art Direction

PET SUPPLIES PLUS

Creative Direction / Design

KALAMAZOO GRILLS

Art Direction / Design

SCHLAGE

Creative Direction / Art Direction / Design

RUST-OLEUM

Art Direction / Design

CAT FOOTWEAR

Boots and bulldozers.