More is more.
HOMEMADE BRAND INCREDIBLY GENEROUS ICE CREAMS
More ice cream. More mix-ins. A heavier tub with more substance and less air.
When you compare Homemade Brand to other ice creams, there’s just more to it. So our campaign for them goes all in on putting it all in. Each piece of creative is based around a single bigger, denser, more generous word: TUBSTANTIAL. CHUNKSISTENT. SCOOPERIOR. We even put more into the name: Homemade Brand Incredibly Generous Ice Creams.
The campaign targets consumers who’ve been getting less and less from other brands for years. It promises more. And when they pick up a Homemade Brand tub, they’ll immediately feel the difference in the weight. The choice is obvious. Because while other brands may skimp, Homemade Brand Incredibly Generous Ice Creams never do.
“The Name” :15
“More In Every Word” :15
ECD/Writer: Bryan Judkins
CD/AD/Design: Zac Neulieb
CGI: Elliot Fogarty
Video
“2AM” :30
“Spreadsheet” :30
“Tub…stan…tial” :15
“Someone At This Company Loves You” :30
Radio
To accompany the campaign we refreshed the brand site bringing the idea of “incredibly generous” to it with a large cursor, long scroll, big scoops of ice cream and lots of portmanteaus.
Out of Home
