We put more in it.

More ice cream. More mix-ins. A heavier tub with more substance and less air. 

When you compare Homemade Brand to other ice creams, there’s just more to it. So our campaign for them goes all in on putting it all in. Each piece of creative is based around a single bigger, denser, more generous word: TUBSTANTIAL. CHUNKSISTENT. SCOOPERIOR. We even put more into the name: Homemade Brand Incredibly Generous Ice Creams.

The campaign targets consumers who’ve been getting less and less from other brands for years. It promises more. And when they pick up a Homemade Brand tub, they’ll immediately feel the difference in the weight. The choice is obvious. Because while other brands may skimp, Homemade Brand Incredibly Generous Ice Creams never do.