We’ve all misplaced a key, hidden one somewhere obvious, or stood outside wishing we’d brought one. Schlage’s electronic locks offered a way past a remarkably persistent nuisance.
“The Keyless Era” treated that everyday upgrade like a historic occasion. We opened by blowing up a key, then built a series of spots celebrating life after the lock-and-key routine. A little spectacle, a little collective relief, and a simple way to make a new technology feel immediately useful.
Goodbye, keys.
Client: Schlage
CD: Bryan Judkins
AD/Design: Zac Neulieb
Writer: Scott King
Animation: Imaginary Forces
Editor: Adam Parker
Film
Teaser / “Keysplosion” :15
“Doormat”
“National Security”
“Mayor”
“Corry”
“Pirate”
“Watermelon”
“Janitor”

