We’ve all misplaced a key, hidden one somewhere obvious, or stood outside wishing we’d brought one. Schlage’s electronic locks offered a way past a remarkably persistent nuisance.

“The Keyless Era” treated that everyday upgrade like a historic occasion. We opened by blowing up a key, then built a series of spots celebrating life after the lock-and-key routine. A little spectacle, a little collective relief, and a simple way to make a new technology feel immediately useful.

Goodbye, keys.

Client: Schlage
CD: Bryan Judkins
AD/Design: Zac Neulieb
Writer: Scott King
Animation: Imaginary Forces
Editor: Adam Parker


Film

Teaser / “Keysplosion” :15

“Doormat”

“National Security”

“Mayor”

“Corry”

“Pirate”

“Watermelon”

“Janitor”

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