In the Keyless Era…
Schlage
For thousands of years, mankind has been beholden to keys.
Sure, they were inconvenient and easily misplaced. But we had no choice. We needed them. Well, no longer. With the launch of Schlage’s new electronic locks, keys reign no more. And now that our homes are finally keyless, we’re entering a smarter, more convenient age: The Keyless Era.
We ushered in that era—and Schlage’s new product line—with all the fanfare it deserved. We started by taking out our collective rage against keys by blowing one up, then introduced a series of spots to celebrating our newfound freedom from the tyranny of traditional locks.
Art Direction / Design
ECD: Bryan Judkins
Writer: Scott King
Animation: Imaginary Forces
Teaser Video
Uploaded by youngandlaramore on 2014-08-14.
“Doormat”
Uploaded by youngandlaramore on 2014-08-14.
“National Security”
Leave it to keys to turn an emergency into, well, an EMERGENCY.
“Mayor”
Uploaded by youngandlaramore on 2014-08-14.
No, her name isn't misspelled. Yes, she's quite happy to not be reminded of that every time she sees a souvenir keychain stand.
“Corry”
“Pirate”
Uploaded by youngandlaramore on 2014-08-14.
“Watermelon”
Uploaded by youngandlaramore on 2014-08-14.
“Janitor”
Samson had his hair; the Janitor has his keyring. Which is a bit of a problem in the Keyless Era.