Sour ales—beers that are made with wild yeast and intentionally, often oppressively tart, acidic and/or funky—are not for everyone. But for adventurous craft drinkers who appreciate and seek them out, Upland's sours are among the finest in the world.
In addition to rebranding the beers—complete with new packaging the incomparable Michael Cina painted for us—we created these posters. The goal in both instances was to communicate the level of not only craft, but artistry, in every bottle.
Where some see door hardware, we see limitless potential—to make your home and life smarter, safer and more beautiful.
Pet Supplies Plus, the third largest pet supply retailer behind PetCo and PetSmart, wanted to change up their positioning and be more focused on why shopping at a big box store is more of a hassle. The tagline "Minus the hassle." was born and out of that came some videos that further drove home this point...with dogs!
Who has two thumbs and can hang anything? You do.
Hillman came to us to launch a new product of innovative hardware that beats the competition in installation ease and hanging strength (we're looking at you, Command Strip).
One part attitude two parts strength comes High & Mighty: designed to be stuck up.
Elevate Design Collective is a group of 6 home accent brands, working together to lead, inspire and expand the possibilities of interior design. Designers from each of the brands have integrated a custom Pantone color, developed exclusively for ELEVATE, into a suite of products.
Champagne Velvet, a flagship beer of Indiana back in the early 1900s, was revived by Upland Brewing Company back in 2013. Fast forward to 2016 and with the help of Upland, we relaunched CV with one of it's classic looks from its storied past.
Staying as true to the old can design, we meticulously traced and transcribed every little detail. Coupled with the new packaging, a slew of retail pieces were made to support "The Beer with the Million Dollar Flavor."
With every new city mayor comes a waterfall of new branding. The city of Indianapolis' new Mayor, Joe Hogsett, carved out his platform around the ideals of trust, progress and courage.
Lady Victory is such a recognizable icon when it comes to Indianapolis and for a logo that needs to resonate with an entire city: it was a no-brainer.
The final mark is adaptable for the different departments within the organization with an editable placement for the department title.
What happens when Schlage introduces a line of keyless locks? Explosions—explosions involving keys. The dawn of a new era is here: the Keyless Era.
Working with the powerhouse in making unreal things real, Imaginary Forces helped bring this idea to life in expert fashion.
How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds.
In “Ex-Girlfriend,” the goal was to remind consumers that “strong” equals “safe,” which is worth a slightly higher price tag to most individuals (and definitely, to this guy).
Claiming, with authority, their roots in “The Other Midwest” (not the notoriously conservative, flyover country some might associate with the location), we re-branded Upland with an exhaustive campaign, beginning with a new logo and branching out to include new packaging for eight of Upland's most popular beers. The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique.
Graphis (Silver winner)
Oh Beautiful Beer
A buddy of mine quit his day job and took the plunge into the art of leather work. Needless to say he's become a self-made success. Helping him brand his new venture was an exercise in awesome. And I hate exercising.
The follow-up games to Brine's very successful "Shootout," comes Brine Hotshot and Brine Shootout 2. It brought the same flick-game style action but with 3D modeled environments, opponents, gear and a host of new powerups to decimate the competition with.
What do a sentient doormat, (moderately) unstable woman, pirate and power-hungry janitor have in common? Not much. But Schlage's line of keyless locks help make their lives slightly easier.
Did I write the book? No. Not my forte. BUT, a really insightful, smart and witty guy I work with (Charlie Hopper) did. It's a book packed full of valuable information on restaurant marketing (if that's your thing).
I had the honor of designing the brand, his book cover and website. What this amounted to was locking myself in a basement and experimenting with hand-lettering in large amounts of ketchup and mustard on large amounts of white paper.
The result was a high-fructose-filled, large scale hand rendering of the title in ketchup and mustard, shot by a photographer and utilized as the cover.
I'll never look at ketchup and mustard the same.
As an international social-profit organization and Clinton Global Initiative recipient dedicated to building schools in Uganda, Building Tomorrow’s ambitious are far-reaching, ambitious, and dependent on getting the word out.
Unfortunately, people (especially Millennials) don’t respond well to guilt, and resist making large contributions. But we realized that by shrinking the problem of a “Global Education Crisis” down to something much smaller and making it more tangible and real to potential benefactors, we were able to make them digest the information in a new light.
Enter Uneducate Yourself: a microsite that pulls in a user’s personal information (via Facebook) and changes the life they know to look like the life they’d have, if they never had a school to go to. It then produces a shareable infographic that users are encouraged to post to Facebook, Twitter and Instagram to spread Building Tomorrow’s message and ultimately grow its base of believers.
In between working, playing video games and binging Netflix shows I supplement with creating whatever happens to be in my brain at the moment. It's important to have an outlet outside the normal client work.
Intentionally sporadic, here's a selection of that hodge podge.