Sour ales—beers that are made with wild yeast and often intensely tart, acidic and/or funky—are not for everyone. But for adventurous craft drinkers who appreciate and seek them out, Upland’s wood-aged sours are among the finest in the world.
As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’s sours so good is the careful blending of different batches to create a complex, yet balanced flavor profile. And so the idea of “blended works of art” was born—brought to life in packaging, print and collateral featuring artwork by Michael Cina.
Who has two thumbs and can hang anything? You do.
Hillman came to us to launch a new product of innovative hardware that beats the competition in installation ease and hanging strength (we're looking at you, Command Strip).
One part attitude two parts strength comes High & Mighty: designed to be stuck up.
The second foray into typeface design birthed this face: Machine. Inspired by typefaces from the early 1900s, Machine comes in two looks: Piston and Claw.
You can download here
Champagne Velvet, a flagship beer of Indiana back in the early 1900s, was revived by Upland Brewing Company back in 2013. Fast forward to 2016 and with the help of Upland, we relaunched CV with one of it's classic looks from its storied past.
Staying as true to the old can design, we meticulously traced and transcribed every little detail. Coupled with the new packaging, a slew of retail pieces were made to support "The Beer with the Million Dollar Flavor."
Claiming, with authority, their roots in “The Other Midwest” (not the notoriously conservative, flyover country some might associate with the location), we re-branded Upland with an exhaustive campaign, beginning with a new logo and branching out to include new packaging for eight of Upland's most popular beers. The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique.
Graphis (Silver winner)
Oh Beautiful Beer
The follow-up games to Brine's very successful "Shootout," comes Brine Hotshot and Brine Shootout 2. It brought the same flick-game style action but with 3D modeled environments, opponents, gear and a host of new powerups to decimate the competition with.
A buddy of mine quit his day job and took the plunge into the art of leather work. Needless to say he's become a self-made success. Helping him brand his new venture was an exercise in awesome. And I hate exercising.
With every new city mayor comes a waterfall of new branding. The city of Indianapolis' new Mayor, Joe Hogsett, carved out his platform around the ideals of trust, progress and courage.
Lady Victory is such a recognizable icon when it comes to Indianapolis and for a logo that needs to resonate with an entire city: it was a no-brainer.
The final mark is adaptable for the different departments within the organization with an editable placement for the department title.
Did I write the book? No. Not my forte. BUT, a really insightful, smart and witty guy I work with (Charlie Hopper) did. It's a book packed full of valuable information on restaurant marketing (if that's your thing).
I had the honor of designing the brand, his book cover and website. What this amounted to was locking myself in a basement and experimenting with hand-lettering in large amounts of ketchup and mustard on large amounts of white paper.
The result was a high-fructose-filled, large scale hand rendering of the title in ketchup and mustard, shot by a photographer and utilized as the cover.
I'll never look at ketchup and mustard the same.
As an international social-profit organization and Clinton Global Initiative recipient dedicated to building schools in Uganda, Building Tomorrow’s ambitious are far-reaching, ambitious, and dependent on getting the word out.
Unfortunately, people (especially Millennials) don’t respond well to guilt, and resist making large contributions. But we realized that by shrinking the problem of a “Global Education Crisis” down to something much smaller and making it more tangible and real to potential benefactors, we were able to make them digest the information in a new light.
Enter Uneducate Yourself: a microsite that pulls in a user’s personal information (via Facebook) and changes the life they know to look like the life they’d have, if they never had a school to go to. It then produces a shareable infographic that users are encouraged to post to Facebook, Twitter and Instagram to spread Building Tomorrow’s message and ultimately grow its base of believers.
All spec work. All fun.