Champagne Velvet, a flagship beer of Indiana back in the early 1900s, was revived by Upland Brewing Company back in 2013. Fast forward to 2016 and with the help of Upland, we relaunched CV with one of it's classic looks from its storied past.
Staying as true to the old can design, we meticulously traced and transcribed every little detail. Coupled with the new packaging, a slew of retail pieces were made to support "The Beer with the Million Dollar Flavor."
Claiming, with authority, their roots in “The Other Midwest” (not the notoriously conservative, flyover country some might associate with the location), we re-branded Upland with an exhaustive campaign, beginning with a new logo and branching out to include new packaging for eight of Upland's most popular beers. The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique.
Graphis (Silver winner)
Oh Beautiful Beer
What happens when Schlage introduces a line of keyless locks? Explosions—explosions involving keys. The dawn of a new era is here: the Keyless Era.
Working with the powerhouse in making unreal things real, Imaginary Forces helped bring this idea to life in expert fashion.
How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. So it’s not surprising that Schlage had a tough time staying in consumers’ minds.
In “Ex-Girlfriend,” the goal was to remind consumers that “strong” equals “safe,” which is worth a slightly higher price tag to most individuals (and definitely, to this guy).
Following the massive earthquakes that severely crippled parts of Japan, this poster was born. I printed and sold it online, donating 100% of the proceeds directly to The Red Cross for disaster relief.
The response was humbling as was the ability to help in a way I knew how: through design. My work was featured alongside some well-known names like Wieden + Kennedy, James White and Typcut.
This Is Colossal
The follow-up game to Brine's very successful "Shootout," comes Brine Shootout 2. It brought the same flick-game style action but with 3D modeled environments, opponents, gear and a host of new powerups to decimate the competition with.
Complementing the launch of the new Upland Brewing Co packaging was a print campaign that captured the spirit of "The Other Midwest." It's not found on a map or an exclusive club you can't join. It's a mindset of enjoying a beer (or four), the outdoors and whomever you call "friend."
What do a sentient doormat, (moderately) unstable woman, pirate and power-hungry janitor have in common? Not much. But Schlage's line of keyless locks help make their lives slightly easier.
Logo facelift for Upland Brewing Co., one of Indiana's oldest breweries and a group of some badass individuals.
Oh Beautiful Beer
For the launch of keyless electronic locks from Schlage, we started with a simple thought: For thousands of years, we’ve been beholden in some way to keys. And now that our homes are finally keyless, we’re entering a new age. A smarter, more convenient era. the Keyless Era.
Here, we invite you on a mind-expanding tour of how keyless electronic locks from Schlage are changing the Universe—complete with VERY expensive computer graphics.
A buddy of mine quit his day job and took the plunge into the art of leather work. Needless to say he's become a self-made success. Helping him brand his new venture was an exercise in awesome. And I hate exercising.
As an international social-profit organization and Clinton Global Initiative recipient dedicated to building schools in Uganda, Building Tomorrow’s ambitious are far-reaching, ambitious, and dependent on getting the word out.
Unfortunately, people (especially Millennials) don’t respond well to guilt, and resist making large contributions. But we realized that by shrinking the problem of a “Global Education Crisis” down to something much smaller and making it more tangible and real to potential benefactors, we were able to make them digest the information in a new light.
Enter Uneducate Yourself: a microsite that pulls in a user’s personal information (via Facebook) and changes the life they know to look like the life they’d have, if they never had a school to go to. It then produces a shareable infographic that users are encouraged to post to Facebook, Twitter and Instagram to spread Building Tomorrow’s message and ultimately grow its base of believers.
Every year in Indianapolis there's a show where designers from around the city take are approached to "re-design" movie posters.
There's an event, beer and a silent auction; all that goes to the Indy Film Fest (like Sundance but not in Utah and not that huge.)
Shoutout to the writing juggernaut that is Scott King for the help on the Snow White poster.
Melt your face off.
Did I write the book? No. Not my forte. BUT, a really insightful, smart and witty guy I work with (Charlie Hopper) did. It's a book packed full of valuable information on restaurant marketing (if that's your thing).
I had the honor of designing the brand, his book cover and website. What this amounted to was locking myself in a basement and experimenting with hand-lettering in large amounts of ketchup and mustard on large amounts of white paper.
The result was a high-fructose-filled, large scale hand rendering of the title in ketchup and mustard, shot by a photographer and utilized as the cover.
I'll never look at ketchup and mustard the same.