GAINBRIDGE
The Moment Before.
CREATIVE DIRECTOR
/
ART DIRECTOR
/
CREATIVE DIRECTOR / ART DIRECTOR /
ECD: Bryan Judkins
Writers: Scott King, Jane Driver
Designer: Baker Wright
Prod. Company: Little Minx
Director: Malik Sayeed
Editor: Akiko Iwakawa
Music: Q Department
After re-positioning Gainbridge as a fintech brand all about empowering their customers through control via their online platform that puts the consumer incharge of their investing, we created a TV spot that tapped into a universal moment of control: the moment before a big decision.
Whether that’s the moment before a interview, before taking the stage, before nailing a dive from a 10m platform—we can all relate to the feeling and the butterflies of these moments. But in that moment there’s a power to make a choice. To decide to take control of whatever is going to come next. And in terms of your finances, Gainbrige empowers you to take control of your future.