A Kalamazoo grill demands your attention. The heat. The steel. The precise control over a live fire. There’s something deeply satisfying about a task that makes everything else fall away.
“Nothing Else Exists” made that feeling the point. Across print, film, and the website, we centered the intensity and absorption of cooking on a Kalamazoo. The product’s engineering gave us the proof; the experience gave people something to want. For a brand at this end of the market, undivided attention is a compelling kind of luxury.
The luxury of losing yourself.
Client: Kalamazoo Grills
CD/Design: Zac Neulieb
Writer: Charlie Hopper
AD: Derek Hulsey
Photographer: Rob Fiocca
Film
“Shokunin”
“Dragon Burners”
“The Wheel”
“Gaucho”
“Slow Smoke”
“An Invitation”
Web
A complete overhaul of the Kalamazoo Grills site helped tie the new brand together. The experience was focused on discovering what makes these grills special and how expert craft demands attention.