Pet Supplies Plus

Minus the Hassle

Smaller footprint, lower stress.

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The "Minus the hassle" campaign was born out of that idea: shopping for pet products can-and should-be easy.

We further reinforced this campaign with a complete top-to-bottom store signage makeover that capitalizes on the spectrum of pet personalities.

Art Direction / Design

ECD: Bryan Judkins
Writer: Sarah Holcombe

“Small Box vs Big Box” :30

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The "Minus the hassle" campaign was born out of that idea: shopping for pet products can-and should-be easy.

“Waiting” :30

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The "Minus the hassle" campaign was born out of that idea: shopping for pet products can-and should-be easy.

“Oversized is Overrated” :15

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The "Minus the hassle" campaign was born out of that idea: shopping for pet products can-and should-be easy.

“Less Searching. More Shopping.” :15

Pet Supplies Plus stores have a smaller footprint than most pet supply chains. They do that intentionally, to make the shopping experience easier on their customers. The "Minus the hassle" campaign was born out of that idea: shopping for pet products can-and should-be easy.