GAINBRIDGE
The Ultimate Assist
CREATIVE DIRECTION
CREATIVE DIRECTION
ECD: Bryan Judkins
Writer: Jane Driver
Art Director: Baker Wright
Prod. Company: ArtClass
Director: Ryan Ebner
Editor: Adam Parker
A Gainbridge annuity turns your money into more money.
The only problem? A lot of people don’t actually understand how annuities work. That means they’re missing out on guaranteed growth. So we enlisted WNBA single-season leader in assists, Caitlin Clark, to help us explain with a simple metaphor: Gainbridge is the ultimate assist for your money.
Caitlin Clark is great at helping her teammates reach their goals. Just like Gainbridge is great at helping investors reach their financial goals. Our new campaign shows what happens when they team up—and take assisting to a whole new level.